By Pariah

Jun 25, 2023

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The demi-fine jewellery label celebrates craftsmanship and natural materials

The British independent jewellery brand By Pariah has made its way into the everyday wardrobes of the rich and famous, with the likes of Kendall Jenner wearing its earrings on repeat.

And she's not alone; the distinctive jewellery has also been seen on other stylish names such as Rosie Huntington-Whitely, Hailey Bieber, Emma Corrin, Thandie Newton, Jessica Alba and Katie Holmes (the list goes on). Founded by designer Sophie Howard in 2016, the label specialises in demi-fine jewellery that celebrates craftsmanship and natural materials.

While beautiful design and good quality will always sell, part of the By Pariah appeal lies within its ability to create pieces that are both statement-making and somehow timeless. The brand bases itself around three key pillars – longevity, craftsmanship and sustainability – making it the ultimate smart investment for your jewellery box.

As consumers, whenever you make a new fashion purchase, you want to ensure that you're getting the most for your money and that it will work hard in your existing wardobe; Jenner is a big fan of By Pariah’s 'The Curve Hoop' earrings, having worn them publicly on multiple occasions, showing the versatility and wearability of the brand.

The brand's name was inspired by a report in National Geographic about the Pariah areas of the Caribbean. The team only uses the finest natural resources – 100 per cent recycled gold or sterling silver, as well as untreated natural gemstones and diamonds – meaning that each piece feels slightly unique.

Its success is reflected in its retailer support; By Pariah Jewellery is stocked worldwide – including at Net-a-Porter, Liberty London and Farfetch – and comes at an affordable price point, starting at around £200 and going up to £2,000 for more special pieces.

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